My story

 

Hi there!

Welcome to Yards couture, born and raised in the vibrant city of Montreal. I'm Yardena, the founder who envisioned a space where modest fashion for women transcends the ordinary. The name ''Yards Couture'' reflects my commitment to curate fashion that goes beyond trends, blending the best contemporary styles with timeless pieces.

From a young age, i found solace in doodling intricate designs in the margin of my notebooks during classroom lectures. Playing dress-up was not just a childhood pastime; it was the canvas on which my dreams of becoming a fashion designer began to unfold. People around me noticed my talent for fashion advice and encouraged me to pursue it seriously. 

This venture began a few months after welcoming my firstborn, driven by the desire for a flexible, stay-at-home career. Little did I know, it would evolve into a full time, 24-hour commitment, merging the worlds of motherhood and entrepreneurship. All while being a full- time accounting student. Yards Couture was born on January 1st 2017 in a 4.5 apartment in Ville Saint-Laurent . The amount of support I was getting was surreal and I quickly noticed the high demand for modest, specifically cocktail attire. Driven by strength rather than an inherent business mindset, I embarked on a journey to unravel the depths of my artistic potential, determined to make a mark in the world of modest and enduring fashion. With its twists and turns, my journey reminds me every day that dedication and belief can turn dreams into a reality.